Online Project, October 2015

The phrase “I need this” is overused in our culture and the word need’s meaning has diminished. Most of us live comfortably and don’t understand what it is like to truly need something; I wanted to explore this subject by looking into how the hashtag “needthis” was used on social media. I used photographs of both desirable and essential objects with this text overlaid, this juxtaposition was to highlight the stark difference between the two and the phrase’s overuse. For a physical exhibition I created stickers from the text from the images to stick on these different types of objects, and also had it printed on a t-shirt.


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